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Now take these messages and mould them into recruitment language
Remove the personalization such as "I", "my", "our" and "we" – and then try to think like a journalist in your approach. What might a good headline about one of your skills be saying?
Example: Accomplished sales professional, with a track record of year-on-year over target, achieved even against a climate of sector decline…
Once you have isolated a core message you can substantiate it, either in bullet points straight away if this is the main introduction to your CV, or when you come to describe your most important, most recent job. In general, I prefer my bullet points and headlines to form a coherent story rather than appearing as brash claims that don't connect with evidence.
Example:
Accomplished sales professional, with a track record of year-on-year over target:
Four times promoted within 5 years; national award winner 4 times.
Average +6% against an industry norm of –4%.
Large network of accounts managed with almost no fall-out.
Innovative approach has led to success in developing new business.
Methodology has been the pattern for rest of the UK sales force; invited trainer and mentor.
Stand-in for Sales Director/Key Account Manager with understanding of both these roles.
(note that I have used capital letters and full stops for these bullet points;
whether you do or not is entirely a matter of taste – they are NOT proper sentences)
What this example begins to achieve is that it makes a large claim and then corroborates it with different kinds of evidence, expressed intelligently, giving this candidate a chance to fit in all the expected buzzwords.
The example above could be the opening summary for a sales professional ready to make a big leap into senior management, for example. | 
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